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Get your message across - use a professional writer in your target language.


Several of the members of this site offer writing services. Their links are listed below. The right hand column below provides a brief summary of the various types of writing.

Writers & specialist subjects

Carla Bakkum, Back2Back Language Services:
Copywriting & journalism: Banking, investment, accounting, insurance, pensions, economics, HR.
Mike Gould, Michael Gould Associates BV:
Copywriting, journalism & editorial support: Presentations, reports and corporate documents for a range of clients, leading design firms and culture consultants.
Cathy Scott, Brief Encounters:
Copywriting & journalism: Creative concepts for media from TV commercials to posters, press ads, brochures, leaflets and websites.


There are several types of writing:


Copywriting is the use of the written word to promote a business. Thus the purpose of promotional text is to persuade the reader, listener or viewer to act (probably to purchase a product or service), or subscribe to a certain viewpoint. Copywriting is used in numerous ways - press releases, white papers, catalogues, brochures, sales letters, television or radio commercial scripts and other marketing communications.

Content writing on websites is also referred to as copywriting and often aims to achieve good search engine rankings.

Technical writing

Technical writing aims to inform or educate readers rather than persuade them. An example is that a copywriter might write an advertisement intended to sell a product, while a technical writer would write the instruction manual for the product, or a training course about the use of the product.

There is not so much difference between copywriting and technical writing and the two may overlap. A technical writer is usually qualified or experienced in the subject field. Technical writers will often also write press releases and white papers, particularly if they are specialists.


Writing for publication in a newspaper or magazine. Often a direct presentation of facts or writing designed to appeal to public interest.